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Changing for the better: Vermont Catholic launches stronger digital media presence and more content-rich print magazine

Pictured are covers of the Diocese of Burlingon’s publications through the years, from the Vermont Edition of Our Sunday Visitor, published on Aug. 2, 1953, to current day, August 2016 issue of Vermont Catholic. These covers depict an ever-changing presence to suit readers’ needs. Pictured are covers of the Diocese of Burlingon’s publications through the years, from the Vermont Edition of Our Sunday Visitor, published on Aug. 2, 1953, to current day, August 2016 issue of Vermont Catholic. These covers depict an ever-changing presence to suit readers’ needs.
 The written word is essential to the communications effort of a diocese. And in the Diocese of Burlington, the written word has been used to communicate the Good News of Jesus first through direct correspondence with parishes and then through weekly and bi-weekly newspapers.

Most recently the printed word has taken the form of a monthly magazine, Vermont Catholic, the successor of The Vermont Catholic Tribune.

But in the continuous effort to spread the Good News in a timely, efficient and cost-effective way, the Diocese of Burlington will adjust its written word formats, focusing on an increased online presence.

This is the last issue of the monthly Vermont Catholic; a new version of it will take the form of a quarterly magazine beginning in December. Special issues will be published as needed for major events like the election of a new pope.

The magazine will contain more in-depth and thematic articles, columns, a crossword puzzle and photos presented in a graphically appealing package.

In addition to the quarterly magazine, the diocese will produce a weekly insert to be included in every parish bulletin with updates, news and information about upcoming events.  The diocese will maintain its website at vermontcatholic.org and add to its online presence with an online magazine website called Vermont Catholic Online: vermontcatholic.org/vcm. This online magazine will bring readers news, features, communications from the bishop and other timely articles.

The free, monthly e-news bulletin will continue to be sent to e-mail subscribers. This still will contain calendar announcements, world and national briefs, Father Thomas Mattison’s column and notes of interest from throughout the diocese. It will be invigorated with additional Vermont news and features.

The diocese’s social media presence recently has been enhanced, and those efforts will continue to provide Facebook and Twitter users with news, information, prayers and thought-provoking comments.

“Much of what we are doing is in response to the changing ways in which people communicate and receive news and information,” said Burlington Bishop Christopher Coyne. “My hope is that while still remaining committed to print media like Vermont Catholic magazine, our expanded efforts to reach folks through social media and digital communication will bear fruit in new and different ways.”

The diocese published The Vermont Catholic Tribune for more than 50 years; it garnered numerous awards including many from The Catholic Press Association of the United States and Canada.      

The newspaper ceased publication in 2009 when the magazine — also recipient of numerous awards — replaced it as the bishop’s main communications tool. Vermont Catholic debuted in July of that year.

“The role and purpose of any form of communication is to provide people with accurate and timely information,” then-Editor Pat Gore said at the time. “If you want to know what’s happening in the Catholic Church, we believe you should learn about it from the Church.”

That is still true today, and that is why the diocese is using current technology to disseminate information as quickly as possible in some cases and in as much depth as possible in others.

The quarterly magazine will provide readers with more depth, more thought-provoking information packages in an eye-catching, easy-to-read format.

“We know many of our readers like the print format, and we will continue to serve them,” said Vermont Catholic Interim Editor Ellen Kane, executive director of development and The Vermont Catholic Community Foundation. “We are revamping our communications programs to best reach all segments of our Catholic community — those who get their news and information online, whose who get it on their phones and those who get it from hard copy.”


DONATE to SUBSCRIBE: 

Vermont Catholic magazine is changing how individual subscriptions are paid. To receive a new or to renew a subscription, please make a donation of $24 (per subscription) or more directly to the Bishop’s Fund.

The Bishop’s Fund supports Vermont Catholic magazine as a tool for evangelization as well as a platform for sharing information about the diocese. In addition, the Bishop’s Fund supports many other diocesan charities and offices.

If you wish to subscribe to the new Vermont Catholic magazine, please make a subscription donation here.

For more information: Contact: Nancy Lamothe at 802-658-6110 ext. 1214 or This email address is being protected from spambots. You need JavaScript enabled to view it..
Last modified onMonday, 12 September 2016 16:13
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